The holiday season is upon us and many consider it the season of waste. Well, I’m here to tell you that it doesn’t have to be. It can be the season of green (the environmental kind that is).
It’s apparent that now more than ever we are becoming more conscious about what comes into our homes. What I have also noticed is that because more folks are paying attention, the companies producing our products are increasing the degrees of sustainability while boasting about all the ways they are contributing to bringing greener products to market.
We cannot underestimate the power that we as consumers play in the manufacturing process, asking the hard questions about how products are made and how that impacts our health and our environment. As consumers are asking more questions, I become more delighted to think about a brighter tomorrow for future generations.
When I started the concept of an eco-business, it seemed like a daunting task. Who would care or understand? Did it really matter to most folks? Why go through the extra work?
Well, I can tell you that more and more people every day care about making responsible choices for themselves and their family and it does matter. Every choice we make to be greener makes a difference in this world and that is why we are taking the time to become more mindful and spending a little bit extra for healthier products.
I am thankful the awareness for a deeper shade of green is now becoming the norm. Consumers and manufacturers are well on their way to increase their responsibility of making a difference for a better tomorrow. Even some of the larger multinational companies, such as Proctor & Gamble, are listening to consumers across the world and greening up every aspect of their production line – all with the intention of being a positive role model for consumers and employees alike.
So as the Holiday season comes upon us again, I’m here to let you know that gift giving can be greener. Manufacturers have been driven to make more sustainable gifts with less waste, recognizing that what drives today’s bottom line needs to be as important now as it will be in the future. So, as you are making your list this year, try to continue being mindful of what you want to give. I encourage you to look at the labels before you buy, ask questions on where products are made, and most of all, ask yourself is it a gift that will be of value to its recipient.
What are some of your favorite green gifts?